Category: Case Studies

Pepsi’s Kendall Jenner Ad Controversy: A Case Study in Socially Conscious Marketing Gone Wrong

The Rise and Fall of Enron – The Ultimate Corporate Fraud

McDonald’s and the “Hot Coffee” Lawsuit: A Case Study in Consumer Safety and Corporate Responsibility

Theranos – The Greatest Fraud in Silicon Valley

Boeing’s 787 Dreamliner Battery Fires: The Risks of Rushed Innovation

Samsung Galaxy Note 7 Recall: A Case Study in Product Safety and Crisis Management

BP Deepwater Horizon Oil Spill: A Case Study in Environmental Negligence and Corporate Responsibility

Uber’s Toxic Workplace Culture: A Case Study in Leadership and Ethics

Nestlé and the Baby Formula Controversy: A Case Study in Unethical Marketing

Johnson & Johnson’s Tylenol Crisis: A Gold Standard in Crisis Management