Eloelo Raises ₹114 Crore to Scale Social Entertainment and Empower India’s Creator Economy
Bengaluru, April 10, 2025 — Eloelo, India’s pioneering live social entertainment platform, has successfully raised ₹114 crore (approx. $13.5 million) in a new funding round. The funding will accelerate Eloelo’s plans to enrich its interactive content, boost creator income opportunities, and expand its presence across regional markets in India.
Building a New-Age Creator-Led Entertainment Ecosystem
Founded in 2020 by Saurabh Pandey and Akshay Dubey, Eloelo set out to reinvent how Indian audiences engage with content creators by combining live video, real-time games, and influencer interaction in a seamless mobile-first platform. The app bridges the gap between social networking and entertainment, catering to India’s Gen Z and millennial users who seek interactive, hyperlocal, and engaging digital content.
As of early 2025, Eloelo has:
- Over 20 million active users, with 70% engagement from Tier 2 and Tier 3 cities
- A thriving community of more than 120,000 creators
- Hosted over 2 billion minutes of live video interactions
- Delivered 10+ interactive game formats that merge live shows with entertainment quizzes, contests, and influencer challenges
This model has proven especially appealing in India, where creators increasingly seek platforms that offer direct fan engagement and monetization.
Key Objectives Behind the Fundraise
Eloelo plans to deploy the newly raised capital across four key strategic areas:
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Expanding Live and Interactive Content
Eloelo aims to introduce new content formats that blend livestreaming with games, influencer engagement, and creator-led events. These may include:
- Live talent showcases and game nights
- Festival-based interactive rooms
- Weekly challenges that reward both creators and audiences
The goal is to deepen user interaction, boost retention, and create an ecosystem where audiences can co-create and participate in real time.
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Enhancing Creator Monetization Tools
Recognizing the need for financial empowerment among India’s digital creators, Eloelo is investing in tools that allow influencers to earn within the app itself. Plans include:
- Virtual gifting features to allow fans to support creators
- Live shopping integrations enabling creators to promote and sell products
- Membership tiers, allowing fans to pay for exclusive content
- Creator analytics dashboards for performance tracking and income insights
These features aim to make Eloelo a full-stack monetization platform, reducing creators’ dependency on external brand deals or other social apps.
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Investing in AI and Personalization
To enhance the user experience, Eloelo will leverage artificial intelligence and machine learning. Upcoming tech developments include:
- Personalized content recommendations
- Automated moderation for safer livestreams
- Smart match-making between fans and creators based on interest graphs
- Real-time performance analytics to optimize content visibility
By creating a tailored experience, Eloelo aims to increase session times and user loyalty.
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Geographical and Linguistic Expansion
The company plans to accelerate growth into Tier 2, Tier 3, and rural markets. This will involve:
- Launching the app in multiple regional languages, including Marathi, Bengali, Tamil, and Bhojpuri
- Hiring local community managers and creator partners
- Hosting region-specific content festivals and creator contests
India’s digital boom is now being led by non-metro cities. Eloelo’s regional-first approach aims to create a truly inclusive creator economy that celebrates India’s linguistic and cultural diversity.
Strategic Backing and Confidence from Investors
While Eloelo has not officially disclosed the names of investors in this round, the company is previously backed by top Indian and global VC firms:
- Waterbridge Ventures
- Lumikai Fund (India’s first gaming & interactive media VC)
- Kalaari Capital
- Rocket Capital
These investors have reaffirmed their belief in Eloelo’s differentiated positioning as a hybrid between livestreaming, social commerce, and gamification for the Indian mass market.
Statement from the CEO
Saurabh Pandey, Co-founder and CEO of Eloelo, shared:
“Our mission is to democratize entertainment in India by creating a platform where every creator, regardless of geography or language, has an equal opportunity to grow. This fresh investment enables us to accelerate innovation, strengthen monetization, and bring more creators from Tier 2 and Tier 3 cities into the digital mainstream.”
Riding the Creator Economy Wave
India’s creator economy is on an exponential growth trajectory. By 2027, the industry is projected to surpass ₹2,200 crore ($265 million). Factors driving this growth include:
- Affordable smartphones and data
- A youth-heavy population seeking mobile-first engagement
- A growing trend of micro-influencers shaping commerce and culture
Eloelo’s blend of livestreaming, gamification, and commerce places it at the intersection of this transformation. It uniquely combines fun, fanbase, and financial empowerment into one platform.
Future Roadmap
Looking ahead, Eloelo plans to:
- Launch creator incubator programs to groom talent from small towns
- Collaborate with eCommerce partners for live selling events
- Expand its tech team in Bengaluru and open satellite offices in Jaipur and Lucknow
- Introduce advertiser dashboards to tap into influencer marketing budgets from FMCG, fashion, and lifestyle brands
With increasing interest in creator-led commerce and vernacular content, Eloelo is well-positioned to lead the next wave of India’s social and entertainment internet.
Disclaimer
This article is for informational purposes only and should not be construed as investment or financial advice. Always conduct your own due diligence or consult a financial advisor before making investment decisions.
